Is Integrated Marketing Dead?
Published: 2026-09-14
Integrated marketing has been around long enough to survive the emergence of dozens of marketing trends and new mainstays. It survived the rise of digital marketing and social media. It survived mobile, content marketing, marketing automation, and demand generation. And now it's facing another challenge: a marketing environment increasingly shaped by AI, influencers, fragmented media…
Learn moreBeyond Force Majeure and Attrition: 5 Hotel Contract Clauses that Protect Your Event, Budget, and Reputation
Published: 2026-08-17
Many association meeting professionals and leadership focus most of their hotel contract negotiations on critical clauses such as force majeure and attrition. However, some of the disruptions associations encounter arise from clauses that receive far less attention. Experienced planners know that a successful event depends on more than protection against cancellation and liability. A well-negotiated…
Learn moreBridging Generations: Building a Stronger, More Effective Board
Published: 2026-08-13
Today’s boardrooms bring together leaders from different generations. As they collaborate to move their organizations forward and serve their members, constituents, and customers, what can boards do to make that collaboration more effective? Find out from Linda Caradine-Poinsett, ºûµûÖ±²¥ Chief Strategy Officer, and Steve Smith, ºûµûÖ±²¥ CEO, in the vlog below. They discuss questions including…
Learn moreºûµûÖ±²¥ Selected as Management Partner for CAATE
Published: 2026-07-30
We’re excited to announce that ºûµûÖ±²¥ has been selected as the new management partner for the Commission on Accreditation of Athletic Training Education (CAATE). Founded in 1992, CAATE serves the public and the profession by establishing accreditation standards and ensuring compliance to strengthen athletic training education. The organization advances this work through its commissioners, committees,…
Learn moreHow IDEA Month Sparked Connection and Conversation at ºûµûÖ±²¥
Published: 2026-06-29
After a month of meaningful conversations, shared learning, and community-building experiences, we’re wrapping up our second annual IDEA Month at ºûµûÖ±²¥. Centered on Inclusivity, Diversity, Equity, and Accessibility, IDEA Month is designed to give our team space to explore new perspectives, learn from one another, and reflect on the lived experiences that shape our workplace…
Learn moreWhat happens when workplace town halls tackle taboo topics?
Published: 2026-05-27
For many organizations, town halls are a familiar forum to share updates, answer questions, and help leaders connect with staff in a visible, transparent way. But during times of uncertainty, social tension, or tragedy in the world, they can also serve a deeper purpose: giving staff space to talk about sensitive issues that originate outside…
Learn moreLeveraging the Impact of AI on Associations
Published: 2026-04-27
Artificial Intelligence (AI) is reshaping how many organizations operate, increasing outputs and creating more space for innovation. As AI’s influence increases, so too have questions about its influence, opportunities, and challenges. How can associations and their boards navigate and thrive in an AI-driven landscape? Find out from Jonathan Adams, ºûµûÖ±²¥ Senior Consultant, and Steve Smith,…
Learn moreJonathan Adams Joins ºûµûÖ±²¥ as Senior Consultant
Published: 2026-01-28
We’re pleased to announce that Jonathan Adams, CAE AAiP, has joined ºûµûÖ±²¥ Consulting Services as a senior consultant. With more than a decade of association leadership experience, Adams brings a strategic, people-centered approach to helping boards and executive teams reimagine what is possible. Adams most recently served as vice president of innovation at the…
Learn moreMaintaining Board Culture During Times of Change
Published: 2026-01-22
Board culture influences how members lead and manage the organization’s strategic priorities. But, what happens when the board undergoes internal transitions or experiences change from external forces? How can boards ensure continuity of culture during times of change? Find out from Mike Norbut, ºûµûÖ±²¥ VP of Business Development; Steve Smith, ºûµûÖ±²¥ CEO; and Sally Weir,…
Learn moreMark Engle to Retire in February
Published: 2026-01-02
After 31 years of visionary leadership at ºûµûÖ±²¥ and within the association management community, Mark Engle will retire in February 2026 and continue in his role on the ºûµûÖ±²¥ Board of Directors. Renowned for his advocacy for good governance and high performing boards, Mark has focused much of his career on advancing the profession of…
Learn more