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Case Study

Strategic Stewardship Leads to Long-Term Growth at ºûµûÖ±²¥

Challenge

Founded in 1981, the American Society of Pediatric Hematology/Oncology (ASPHO) is the only professional organization dedicated to subspecialists in pediatric hematology/oncology. When ASPHO began their partnership with ºûµûÖ±²¥ in 1999, they wanted to expand their impact within the pediatric hematology/oncology field and grow a thriving community focused on the professional development and interests of subspecialists in the field.

Process

ºûµûÖ±²¥â€™s focus on strategic stewardship and positioning organizations for sustainable long-term growth was integral to ASPHO’s success. ºûµûÖ±²¥ staff developed trusted partnerships with ASPHO’s board of directors, helping them to outline a clear vision for the future and implement realistic strategies to achieve their goals. Through the decades, ASPHO was able to tap into a team of experts at ºûµûÖ±²¥ in a broad range of growth services from strategic planning and development, governance, member engagement and recruitment, advocacy, educational programming, and strategic marketing to turn their vision for the future into a reality.

Results

Since partnering with ºûµûÖ±²¥,

  • ASPHO has doubled in size, growing to more than 2,000 members today.
  • Conference attendance has grown 224% from 370 to more than 1,200.
  • Volunteer interest and member engagement continues to grow year over year. Communities of practice have quadrupled from 4 to 16 in just 8 years, offering members an opportunity to share insights, collaborate, develop resources, and network year-round within a specialized topic area.
  • Advocacy efforts have concentrated on strategic partnerships to speak with one voice for pediatric hematology/oncology. ASPHO’s voice is now being heard in coalitions, on Capitol Hill, and with regulatory organizations on a variety of issues.

Today, ASPHO continues to expand its impact and reach, empowering the pediatric hematology/oncology medical and scientific community.

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