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Strategic Planning: Is it still relevant post-COVID?

Strategic Planning: Is it still relevant post-COVID?

By Susan Farrell Stock and Debbie Trueblood

Strategic planning was the gold standard for associations pre-pandemic, helping to recalibrate and define the future goals, direction, and vision for the organization. 

But as the association space continues to evolve post-pandemic, is strategic planning still relevant today?

And what should organizations consider when engaging in strategic planning?

In this vlog, ֱ COO Sue Farrell Stock and Senior Consultant Debbie Trueblood share insights on strategic planning for associations and non-profits, including

  • Is strategic planning still relevant for associations in today’s ever-evolving environment?
  • Are there risks or benefits to the organization’s CEO or executive director facilitating strategic planning?
  • What should associations consider when selecting an outside consultant for strategic planning?
  • What is the one critical piece that is missing from many strategic plans?

 

 

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