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Karen Christensen Araujo Joins ֱ as Director of Marketing

Karen Christensen Araujo Joins ֱ as Director of Marketing

By ֱ

We are excited to announce that Karen Christensen Araujo, MA, has been hired as the director of marketing at ֱ. In this role, she will lead a shared-services marketing and creative team in providing cost-effective solutions that advance the visibility, brand, and revenue potential of our association clients’ programs and products.

Christensen Araujo comes to ֱ with more than 15 years of experience in developing marketing strategies that engage, increase revenue, and strengthen brand identity. Most recently, she was the senior director of marketing strategy and brand management for the Society of Surgical Oncology, where she oversaw all marketing operations, including strategy, creative direction, branding, and print and digital production. Among her successes at the Society was a comprehensive rebranding initiative that served as the foundation for a market-expansion strategy that led to double-digit growth. As a progressive marketer, she introduced innovative digital technologies to develop a membership win-back campaign that exceeded revenue goals and led a redesign of the Society’s website, winning an ASAE Gold Circle Award and a W3 Award.

Along with her experience at the Society, Christensen Araujo has held roles as director of product marketing at the AMA; vice president of marketing and communications for the Y-ME National Breast Cancer Organization; vice president/managing director for IDEON Healthcare Education, a division of Williams-Labadie, LLC; and account director for the Williams-Labadie Agency, LLC.

“I am delighted that Karen has joined ֱ and is leading our shared-services marketing team,” said Susan Farrell Stock, ֱ Chief Operating Officer. “She has extensive experience in marketing strategy and execution that drives engagement and revenue for associations. An innovative leader, she approaches strategy with an entrepreneurial instinct and a more expansive view of potential customers, markets, and members. Karen will be a strong strategic partner in helping ֱ’s clients achieve their business goals.”

Christensen Araujo has an MA in business communications and public relations from Emerson College.

She began her role at ֱ on October 5, 2023.

ֱ Association Management Center (ֱ)

ֱ is a trusted partner to 27 leading healthcare, scientific, and professional associations. With a staff of more than 160 association professionals, we provide strategic guidance to boards and volunteers and oversee day-to-day operations, making it possible for our association partners to realize their missions and achieve their goals. We specialize in serving healthcare and science associations, establishing trusted, long-lasting relationships that help our association partners thrive and grow. 

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