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Top 25 Blog Posts by Women Thought Leaders at ֱ

Top 25 Blog Posts by Women Thought Leaders at ֱ

By ֱ

Little did we think when we started our blog in 2015 that 8 years later we’d have published more than 242 posts written by thought leaders from nearly every corner of ֱ. If you’ve been following our blog for a while, one thing you may have noticed is that the majority of our thought leader contributors are women.

This year—in honor of Women’s History Month—we’ve compiled a list of the 25 blog posts by women thought leaders that resonated the most. If you’re looking for insights on association management; conferences and events; diversity, equity, and inclusion (DEI); governance; marketing and membership; and professional development, check out these posts.

Association Management

The Art of Grants Management: Building a Mighty Team by Susan Vogel

Get tips from a seasoned grants professional on how to secure more grants for your organization by building a centralized grants team.

Data Analytics: An Imperative for Associations by Wendy-Jo Toyama and Kelly McKenna

Data empower associations to make evidence-based decisions but devoting resources to data analysis can be challenging. That’s why the American Academy of Hospice and Palliative Medicine (AAHPM) developed a 6-step framework to begin a data analytics program. Read about their lessons learned and best practices in this post.

How Associations Turned the Lemon of a Pandemic into Lemonade by Katherine Wayne

Leaders from several of our association partners share insights into the surprising and notable successes they experienced as they guided their organizations through the first year of the pandemic.

Looking for Revenue in Plain Sight by Wendy-Jo Toyama

When it comes to generating revenue for associations, look first at renovating existing revenue streams. This blog post outlines 7 questions to get the process started.

Quality: Measuring What Matters for Your Healthcare Association by Katherine Ast

Rising healthcare costs and quality patient care are hot topics in the news, but what do they mean for the healthcare associations? This post delves into the importance and implications of quality measures for healthcare association.

Conferences and Events

5 Virtual Meeting Lessons Learned by Katherine Wayne

Associations faced many challenges in 2020, especially when it came to in-person events, but with challenge also came the opportunity to redefine what events could look like in the virtual space. Discover our top 5 tips for planning virtual events.

Experience is Everything: Giving the Most to Event Attendees by Molly Anderson

Providing a meaningful and memorable experience for event attendees takes just a bit of planning but can pay off tremendously, deepening the connection attendees feel with your organization and encouraging them to attend your event year after year. Discover how the National Association of Neonatal Nurses’ marketing team created a personalized and unforgettable experience for conference attendees that inspired hundreds of appreciative social media posts.

Is a Virtual Conference Right for Your Audience? by Stephanie Adams

ֱ’s Education SIG shares 5 considerations for determining when and how to offer virtual learning opportunities for your association audience.

‘Kelsey Kits’ Turbo-Charge ֱ’s Conference Prep by Julie Rogers

ֱ staff have conference planning down to a science, but sometimes a need pops up that you can’t anticipate. That’s when an enterprising education manager created her own custom “just in case” conference kits for onsite staff.

Diversity, Equity, and Inclusion

The Case for Permanent Virtual Participation in Leadership Meetings: Maintaining Diversity & Accessibility by Erin Volland

If diversity and inclusion are part of your organization’s values and strategy, offering options for virtual participation in board meetings can enable you to reach a broader universe of talent. Learn more in this post.

DEI for Leaders: Creating a Learning, Evolving Culture by Debbie Trueblood

For associations that want to implement a DEI culture, a gap can exist between their readiness to step into the DEI space and the confidence of their leaders to lead it. Learn how training for association leaders needs to go beyond educating about implicit bias and unconscious inclusion to building confidence in DEI as a leadership skills area.

Don’t Lose Sight of the Benefits of Virtual Staff Meeting by Katherine Wayne

Is meeting in person the best way for teams to connect? Not always. There are several unique benefits to virtual meetings that have been difficult to achieve in person. Learn more about the virtual meeting benefits you won’t want to lose sight of.

Easy DEI Week Events that Engage and Inform by Katherine Wayne

ֱ’s annual DEI Week brings staff together to better understand the experiences that have shaped who we are today, celebrate what makes us unique, and recognize the strength in our differences. This post outlines best practices and easy tips for planning a full week of engaging and educational DEI events for any organization.

Governance

Does your governance structure support your values? by Erin Volland

Discover the questions you should be asking to make sure that the way your bylaws, policies, and procedures are written still work for organization’s strategic goals and align with your culture and traditions.

Governance Change: Run It Like a Communications and Political Campaign by Erin Volland

Find out why you should look to communications and political campaigns to help you get buy-in from stakeholders to move board-approved governance change forward.

The Power and Potential of a Virtual Board Orientation by Erin Volland

An inability to meet in person shouldn’t put your new board’s orientation on hold and lead to a lapse in board effectiveness. Find out how to ease your transition to new boards with virtual board meetings.

Supporting the Leadership Pipeline: Aligning Board Competencies to Expectations by Erin Volland

Learn why associations need to align the competencies they seek in volunteer leaders with the expectations those leaders have in their lives if they want to build a sustainable leadership pipeline.

Marketing and Membership

5 Tips for Online Community Engagement by Emily Muse

Many online community platforms are able to share the data and market research that over time has translated into the best practices for launch and implementation of an online community, but how do you sustain the community if the novelty wears off? This post offers 5 proven strategies for sustaining a successful online community.

Five Considerations When Rebranding Your Association by Louise Ristau and Liz Giannini

If prospective members don’t feel connected to your organization’s mission and values, it might be time to refresh your brand. This post outlines 5 key considerations derived from guiding the Awards and Personalization Association through a refresh of its brand to appeal to a broader member base.

6 Steps to a Brand Voice: It’s Not What You Say, It’s How You Say It by Molly Anderson

Determining the right brand voice can be tricky for association as there’s no one-size-fits-all choice. But there’s a right way to talk with them and ensure you’re reaching them in a voice that resonates and makes a meaningful connection. This post shows you how.

Want to Write Better Headlines? Here’s what to do and here’s what not to do by Julie Rogers

A well-crafted headline can entice readers, engage members, and intrigue prospects, while a poorly crafted one can confuse or even alienate your audience. This two-part series shares what you should do and what you shouldn’t do to keep your readers engaged and your content actionable.

Professional Development

4 Lessons Learned Through Co-Authoring by Wendy-Jo Toyama

There are many easy ways for allies to create inclusive and meaningful opportunities for others. In this post an ֱ executive director shares her experience and the 4 lessons she learned when invited to co-author a chapter in the defining resource for association management professionals.

Five Reasons to Choose a Career in Association Management by Karen Kramer

If you’re like most people, you likely didn’t learn about the association industry in undergrad. But there’s a whole world of rewarding work in the nonprofit space, from writing policy, setting standards and best practices, educating professionals in healthcare and trade-based roles, and funding the research that changes lives. Learn more about the unique opportunities and rewarding experiences a career in association management offers.

The CAE Difference: Becoming a Leader in Association Management by Emily Muse

The Certified Association Executive (CAE) credential is the defining designation of an association professional, demonstrating their advanced knowledge and commitment to being a leader in the field. In this post, a senior marketing leader describes the difference that earning her CAE made for her.

What Does ‘Personal Brand’ Mean to You? by Liz Giannini

Personal brand is a buzzword for many marketing professionals, but the concept actually applies to any kind of professional. In this post, ֱ staff talk about what personal brand really means and shares how it applies to your life, whether you’re a marketer or not.

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